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العنوان
دور الحملات الإعلامية فى التثقيف الصحي عبر مواقع التواصل الاجتماعي :
المؤلف
مريم سيد محمد سرور،
هيئة الاعداد
باحث / مريم سيد محمد سرور
مشرف / إيمان يوسف البسطويسي
مشرف / نانسي فخري خطاب
مشرف / سحر محمد غراب
الموضوع
الجهاز التنفسى-امراض
تاريخ النشر
2022.
عدد الصفحات
219 ص. :
اللغة
العربية
الدرجة
ماجستير
التخصص
الأنثروبولوجيا - علم الإنسان
تاريخ الإجازة
23/10/2022
مكان الإجازة
جامعة القاهرة - كلية الدراسات الإفريقية العليا - الأنثروبولوجيا الثقافية
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

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المستخلص

The study aims to identify the Media Campaigns role in Health Education through social media Corona Virus (Covid -19) Case Study in Cairo and Algeria, and his study is one of the descriptive studies that used the anthropology method, the analytical descriptive method, the comparative method, and the content analysis method. The study relied on multiple theories, namely, the theory of dependence on the media, the theory of technological determinism, and the theory of the social role, and the study relied on the questionnaire tool by applying to 300 respondents, 150 from the Egyptian, and 150 from the Algerian, and focus group was also applied to 40 respondents, and the study relied on a content analysis tool for a sample of media campaigns that were published on Facebook. They were randomly selected from 1- 3-2022 to 31-5-2022. The study sample was 61 from the Ministry of Health page publications in Egypt. Algeria, electronic newspapers (Al-Youm Al-Sabaa newspaper - Al-Khobar newspaper) and civil society pages on Facebook, the study is divided into five chapters:
1. Chapter One: Theoretical and Methodological Framework
2. Chapter Two: Study Community Cairo and Algiers (the capital)
3. Chapter Three: Modern directions of anthropology in Health Media
4. Chapter Four: Media treatment of the Corona crisis in Egypt and Algeria
5. Chapter Five: The Field Study
The study reached a number of results; the most important ones:
• The respondents’ evaluation of the performance of the Ministry of Health in the face of the spread of Corona was good in Cairo, at 42%, and in Algeria, 43.3%. Presented by the Ministry of Health.
⚫ The most relied by respondents regarding health education was Facebook in Cairo with 86.7% and Algeria with 70.5%, followed by Instagram in Algeria with 66.4%, and Cairo with 33.3%.
• With regard to vaccination, Algeria and Cairo were similar in that the respondents received the Sinopharm vaccine with a percentage of 39.5% and 32.8%, respectively, followed by AstraZeneca in Cairo with a percentage of 28.8%, while Algeria received the Sputnik vaccination with a rate of 26.3%.