الفهرس 
اهداف الدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
In the midst of this vast amount of news, global environmental shift most of the media of Arab
Environmental transfer scatter News for dispersant is interrelated, lacking documentation and
analysis.
The confidence of the masses reported environmental vary from one country to another, in the United
States made it clear to one study, most agree that the daily newspapers and television are the
source of the most important environmental information, and they trust what is published or
broadcast by means of environmental information, in another study in England found that 52% of
people trust more television news programs, while 33% trusts weekly newspapers and magazines.
And associated media environmental issue very serious a topic of avian influenza;, which is an
animal disease that is spreading among poultry and other birds, which rapidly spread them and
transmitted to humans, and yet did not discover doctors an effective treatment to eliminate it, and
this is what causes the horror world yet. The disease first in China and Southeast Asian countries,
then began ravaging some Arab countries, and recently entered Egypt causing prompt panic among
traders and citizens, starting from horror having too poultry, then birds of all kinds, and had a
bird flu impact.
Heavily on the Egyptian family, especially after the government’s decision to stop dealing
definitively with live birds, and the Palace of only dealing with frozen turkeys slaughtered in
massacres under government supervision mechanism, leaving many disparate reactions. And
progression of the disease came within the report issued by the University of Banha that the first
case of the disease among humans emerged in Hong Kong in 1977 and moved the disease to Indonesia on
July 18, 2005, while in Egypt has emerged disease in 17 February 2006 and since that time has been
infected 20 people died, 13 of them until 7/2/2008, and that there are
270 human cases around the world died of 164, as well as millions of birds infected with the
disease worldwide, as Egypt is the third largest country in the world in terms of infection with
bird flu, this disease, which may be an epidemic threatening the lives of many of the world’s
population, especially in contact with direct contact with live birds.
Summary
Given the seriousness of this disease, and the government seeks to know its size; has reviewed the
National Committee to Combat Bird Flu in its 1/31/2008 chaired by the Minister of
Agriculture and Land Reclamation and the presence of the Minister of Health and Environment and
local development and conservatives latest bird flu at the international level and local during the
years 2006, 2007, 2008. Hence the problem of study that Egypt made and come a long way towards
besieged disease although it must on the media ﻪﻠﺋﺎﺳﻮﺑ different to have a greater role and
campaigns organization and clear so as to rehabilitate citizens psychologically and scientifically
with the disease safe to the evil and losses of economic and human resources.
In light of the foregoing, it can formulate the problem of the current study in the following
question:
What is the role of visual media (news programs) in addressing environmental rumors represented in
the common flu, and environmental pollution? And falls under this question, a group of
sub-questions are:
1- Does the length of the news on Bcaúah depending on the different environmental news program the
subject of the study?
2- Does the nature of the news on environmental Bcaúah terms of timeliness depending on the
different news program the subject of the study?
3- Does the direction of the news on environmental Bcaúah depending on the
different news program the subject of the study?
4- Are there differences between the three news programs in support of the news concerning the
environmental reports rumors?
5- Are there differences between the three news programs purpose and content of the news
concerning environmental rumors?.
6- Is there a difference in the content and the content of the newsletter dedicated to
common environmental programs (Make yourself at home, ten pm)?
Objectives of the study:
The present study aims to reveal the role played by the visual media in providing facts about some
environmental issues which turned into rumors harm to individuals, threatening entity society and
the State, as an attempt of them to respond to such rumors, and by analyzing the content of a
number of news programs (House KFH, ten pm, ninth release of the Egyptian television).
The importance of the study:
4- show the importance of theoretical study through the important role played by the media
environmental urged raising behavior more realistic, and the credibility of the environmental
issues, he along with its key role in the development of environmental awareness is a
perfect way to supplement education by providing environmental awareness to large segments of
society that have not receive no schooling; media is environmental agents of change
conscious directed towards a balanced society capable of interacting with its environment in a
positive way through the development of skills general public, and develop their sense of
responsibility towards their environment, which is the cause of a real change in behavior towards
the environment through awareness scientific and free will to achieve self-discipline of the
members.
5 - The study includes current development environmentally conscious social aims to develop or
amend standards erroneous consisting of an individual due to exposure to environmental information
false incorrect, include falsity and deception, and by providing real information, and correct and
sound; so elevate the individual and society to know the factors against and control of the
environment.
6 - This study sheds light on the phenomenon of very important and dangerous, a phenomenon that
spread rumors on environmental variables; increasing volume and aggravation of this phenomenon in
recent times.
7 - Enable the individual to determine the environment problems and propose appropriate solutions.
8- The media really increase their impact day after day in the life of communities and exceed the
effects they are having on the vocabulary of human life due to high technology used by the public
address already hungry to learn everything new.
9- the possibility to benefit from the results of the study in the media guide and audio, and
video, to how sound which they can respond to rumors, false news and to reduce the effects
usurped that can arise from the spread.
Methodology of the study:
The current study and descriptive terms standing role at end content analysis a number of news
programs (House home, ten pm, Bulletin ninth Egyptian television) through its coverage, and
awareness against some rumors environmental (bird flu, environmental pollution), as well as
monitoring trends individuals on That campaign and affected positively and negatively with link
these indicators to the phenomenon of rumors, so researcher will use the survey to obtain
information and results of the subject of the study. The survey method involves the study of
current realities on the nature of the phenomenon or situation or series of events or a range of
situations. And descriptive method generally used in the behavioral and social research and media
research in particular. And is linked to the concept of descriptive research study the reality of
events and phenomena, attitudes and opinions, analysis and interpretation of the purpose of access
to useful conclusions, either to correct or update this reality or completed or developed. For the
purpose of obtaining specific results and gagged to questions the research researcher used
method content analysis to analyze the sample examined from news programs, and is content analysis
a methods of scientific research and descriptive, which is used to describe content virtual or
explicit description objectively systematic and quantified, a point of view (Claus Krbendorf 1980)
a research methods used in the analysis of information materials with the aim of reaching.
To incorrect inferences and conclusions Valid, and in the case of re- matching research or analysis
Replicable. Sample:
First: the human sphere of research sample: Adopted study on a random sample, the researcher choose
Ha and numbers swelled to (250) scenes of male and female, from the levels of age, educational, and
different social, in order to identify their views on media material provided by some news programs
on some environmental issues, and following tables show the description for this sample, as
follows:
Study Tools:
Form the content analysis of the news program: The researcher on
analyzing the contents of three news programs are (Make yourself at home, ten pm, and the ninth
evening bulletin on television) in terms of their coverage of a number of environmental issues
(avian influenza, and environmental pollution) and identify the extent of confidence in this.
Distributed form content analysis on 6 basic categories, each category of which is divided into two
or several subparagraphs, and her grandfather researcher responsive for research purposes, a time,
and templates of art, and the axis of the news or on the merits basis, and the nature of
personalities hosted, and the use of images, and the sequence of the news. The final version of the
form, after the completion of procedures for validity and reliability, as follows:
A- Class time, and include:
First: the total time of the program. Second: the time of the news.
B - Art class templates, and includes: First: report
Second: interview Third: static images Fourth: Animation Fifth: Graphic
VI: without the form of art,
H- class hosted dignitaries, including: First: a neutral figure
Second: a government figure
Third: opposition figure
X- highlighting the news category, and include: First: the sequence of news within the program
Secondly: Rod news in the headlines of the program. Fourth: The categories of analysis:
Since the form content analysis aimed to reach specific quantitative results and accurate, it is a
standard form. And it must develop procedural definitions to determine each of the six categories
included to ensure the accuracy of the application. The following procedural definitions adopted by
the researcher to categories of analysis:
First. Class time: measured time here by the minute and second, and includes a total time of
publication, and the time it took the news through this newsletter. Secondly. Templates category
art: It means so different art forms by which made news in the program. They are divided into four
sub-categories as follows:
1- Report: an article written and accompanied by images of modern or archival, and mostly centered
single issue or set of issues being highlighted replica of news and other information.
2- Interview: include live or recorded interview inside the studio or via satellite image and sound
or by phone with one or more personal for the purpose of commenting on news in the bulletin as a
highlight and clarify.
3- Still images: They usually photos being displayed to support some news in the absence of
equivalent My wheelchair, and include figures or events, and other sites.
4- Animation: a mock tapes associated with related news, originating mostly mock
news agencies or channel cameramen offices, or private sources usually remember the channel.
Third. Class hosted personalities:
It figures that were hosted in news programs to clarify information or to express an opinion or
comment. May be personal formal or informal, and personal direction have been identified in this
analysis, the adoption of the definition made by personal in the program.
SummaryFourth: the unit of analysis:
The researcher Thread overall analysis unit is on the basis of measurement. Under this unit has
been dealing with material news reporting as frequently, or Webfilm repeatedly2T, and personal
being interviewed by any means over again, and so on. That analysis tended to be descriptive
analysis of the content, but Bghos researcher in the nature of the ideas contained in the texts, as
they may be in search of an independent adoption idea as the unit of analysis. This unit to analyze
the elements of program content.
Fifth: statistical methods: The work analyzes and statistical treatments CNC, and the
statistical program SSPS. 13, and to verify the validity of assumptions, the researcher used the
following statistical methods:
1 - Coefficient (Ca ²)
2 - Frequencies and percentages.
3 - The correlation coefficient (Pearson).
4 - Testing (z) to denote differences.