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Abstract This research aims to investigate the characteristics in Egyptair passengers in terms of acceptance new technologies; specifically the mobile services in airline, which are provided by the Egyptair, this research analyze the effects of mobile marketing tool at passenger satisfaction of Egyptair. Different tests were applied, including reliability test, correlation test, and regression test. The following results were obtained. Mobile technology is changing the movement encounter. Mobile phone has become an obligatory accessory for all travellers. Passengers depend on versatile innovation for moment data and associations with their interpersonal organization. Carriers continue to familiarize themselves with flexible capabilities in order to improve passenger preparation and data flow. All around an arrangement of standard capacities have developed for carrier portable applications. The airlines are either developing their own airline mobile applications or contracting with outside companies for them. A typical airline application would incorporate the capacity for passengers to buy a flight, to registration early, or acquire their tickets from the mobile booths at the airports. However, as the competition increases between the airlines and between third-party airlines mobile application developers, some airline application have added features that could support with airport navigation. • According to the results of the surveys that were distributed, 50.3% of Egyptair passengers are satisfaction with their mobile service. • Gender-wise, women (58%) are more likely than men to intend to use airline mobile services. • In term of age, the age groups 40-49 years and 30-39 years are more in favors of using the service than 20 or under years old. • The application has a highly dynamic and adaptable nature. Due to their user-friendliness and accessibility when needed, airline mobile applications are the greatest method for making reservations; in fact, there is a strong correlation between utilizing an airline mobile application and passenger happiness. • The functionality of the Egyptair mobile application and passenger satisfaction has a very high positive correlation, according to the results • Results showed that passenger satisfaction and safety control have a very significant positive relationship. |