الفهرس 
Chapter one: General Framework of the StudyOnly 14 pages are availabe for public view
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Abstract
One of the main criticisms of the Accounting Theory (AT) is that decision makers are rational when making decisions which led to the development of the Behavioral Decision-Making Theory (BDT). The objective of this study is to investigate the role of cultural aspects in the dual relationship between the Cost of Capital (COC) and firm’s performance. The researcher formulated five main hypotheses and tested them using a sample of 483 observations from 69 companies listed in EGX 100 from year 2014 to year 2020. The results indicated that cultural aspects play a significant role on the relationship between COC and firm performance. The study also found a significant positive relationship between the Price Earnings Ratio P/E ratio and firm performance, and a significant negative relationship between the Weighted Average Cost of Capital (WACC) and the firm’s performance. The tone of disclosure didn’t play a significant mediating role on the relationship between the COC and the firm performance. Overall, this research provides insights into how cultural differences and communication styles can impact financial decision-making and ultimately firm outcomes.