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العنوان
الموسيقى ودورها فى إعلان المنتج المرئى والمسموع :
المؤلف
احمد، نورهان محمد محمود علي.
هيئة الاعداد
باحث / نورهان محمد محمود علي احمد
مشرف / محمد المعتصم ابراهيم الخضرى
مشرف / سهير حسين إبراهيم الدمنهوري
مناقش / أحمد عبدالشافي عبده
مناقش / سلوى يوسف درويش.
الموضوع
الموسيقى.
تاريخ النشر
2024.
عدد الصفحات
161 ص. :
اللغة
العربية
الدرجة
ماجستير
التخصص
تربية موسيقية
تاريخ الإجازة
01/01/2024
مكان الإجازة
جامعة حلوان - كلية التربية الموسيقية - قسم النظريات والتأليف
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

from 161

from 161

المستخلص

Since Allah created Adam and Eve until the present day, communication hasn’t stopped. people need for communication is equivalent to his need for food and drink in order to live and progress. Therefore, man cannot live alone without communication with members of his species. In order for this communication to take place, multiple means are necessary in order for human communication to be achieved, and from here it arose. Its culture and its making itself, so the media has become of great importance in our contemporary life as it is the lifeblood and its flowing artery in building political orientations and social, cultural and economic values in societies. Since the early beginnings of its widespread use in mass means of communication, advertising has been linked to basic and vital functions. Advertising has flourished as a communication art on the one hand and as a means of promotion. Commercial advertising is the link between those with commercial interests and the recipients who follow various media outlets, which contributes to the prosperity of projects and financial and commercial conditions, and also contributes to the spread of various media outlets in a short time. The research addressed the following: research problem - research objectives - importance of research - research questions - research methodology - research limits - research terms - research theories - previous studies. The theoretical framework of the research includes three parts: - Mass communication. - The emergence of media communication. - Music and advertising relationship and influence. The applied framework of the research includes: - Music analysis of some musical advertisements. - Questionnaire form. - An interview guide for the elderly category. Then the present study has been completed with the results of the study, recommendations of the study, references of the study, a summary of the research in Arabic, and a summary of the research in English.