الفهرس 
Chapter (1)Research frameworkOnly 14 pages are availabe for public view
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Abstract
Internal marketing seeks to satisfy employee requirements by seeing them as the company’s internal market. According to conducted study, meeting the demands of the organization’s employees in the best way possible through internal marketing activities will results in the development and enhancement of both the employees’ in-role and extra-role behaviors. One of the extra-role practices of employees in the organization is organizational citizenship. Thus, the current survey investigates the connection between organizational citizenship behaviors and internal marketing.
This study was designed to investigate the relationship between internal marketing and organizational citizenship behavior in Egyptian commercial banks and help to the adjustment and change for the better, which is a requirement of the day banking industry, which will mean in positive results from increasing the profitability of banks.
The instrument of collecting data for this study was a questionnaire, the questionnaires were distributed among middle of delta governorates (dakahliya “Mansoura” – Gharbiya “Tanta”- menofia “shebin el-koum” – kafr elsheikh “ kafr elsheikh” ), 336 forms were distributed, (320) of them were received, the statements that could be analyzed were (314), as well as the electronic forms that were distributed through an online link that contains the questionnaire items were (69) and thus the total for the sample was (383).
Based on the study results, the researcher recommends that the managers and decision-makers of the Egyptian commercial banks enhance their internal market research and segmentation, training programs, role fit and clarity, career advancement for all employees, financial rewards, internal communication, automating tasks, applying the delegating and supporting style of management, and improving their work environment By promoting the practice of organizational citizenship behaviors. HR and marketing should work together in the banking sector to help employees enjoy their job experiences, improve their quality of life.