الفهرس | يوجد فقط 14 صفحة متاحة للعرض العام |
المستخلص The problem of the current research was Identified in the low level of comprehension of the Concepts of E-marketing among the first-year secondary commercial female students and their Inability to perform its Skills. Therefore, the current research tries to employ the blended learning strategy and examine its effectiveness in developing the concepts of E-marketing and its skills among the female students of the first secondary commercial grade through the blended learning environment designed by the researcher and used it according to the Elgazzar 2013 model of educational design. The researcher also prepared a cognitive achievement test to measure the cognitive aspects of e-marketing concepts and skills, as well as a final product evaluation card for the student to measure the performance skills of e-marketing. To apply the research experiment, the researcher selected a random sample of first-grade commercial secondary school students at the Tema Joint Commercial Secondary School in Sohag Governorate. The sample consisted of (40) female students of the first secondary commercial grade. The current research has reached the effectiveness of the blended learning environment in developing E-marketing concepts and skills among female commercial secondary school students. The researcher recommended adopting integrated learning environments and using them to teach different subjects, especially subjects requiring practical and practical practices, to train technical education teachers to use them, to train students to absorb the concepts of e-marketing and to enable their skills to qualify them for the labour market efficiently. |