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Abstract
Most Pharmaceutical manufacturing processes have certain percentage of imperfection and have an associated non-conformance rate. But due to high competitive nature of the market today voice of the customer VOC become the axis that all organizations business line up around it in order attract the greatest segment of the market towards its products and or services. Basically the customer is looking forward to a quality product of reasonable price. He can pay more for quality product than the non-quality. So, nowadays the strategic goal for any business is to achieve maximum attainable profit associated with high quality produced product and or service through optimizing cost of failure