الفهرس 
إمكانيات تحسين الكفاءه التسويقية لأهم المحاصيل الزراعية فى مصر
مستخلصيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Marketing agricultural products is one of the important processes of agricultural activity, as it performs services and functions that link production and consumption. The problem of the study is the low efficiency of agricultural commodity marketing systems in Egypt. The study relied on the descriptive, quantitative and analytical method of the data. The results of the study showed that when the producer undertakes all marketing activities for the crops of potatoes, grapes, and rice, and selling in the retail markets leads to a reduction in the retail price of the crops. It was also found that there is an increase in the economic indicators of the farms, and in estimating the marketing efficiency of the marketing paths for the crops under study. It was found that the marketing efficiency of the first course, which is represented by the farmer carrying out marketing activities, is greater than its counterpart in the second course, which is that the farmer sells the crop to the wholesaler from it to the retailer and then to the final consumer, due to the low marketing margins. The results of the data envelope analysis also showed that the capacitive marketing efficiency of the first course is greater than its counterpart in the second course of potato and grape crops, and that the producers of the crops under study have the ability to increase the marketing efficiency of the different marketing channels. It was also found that there are significant differences between the two methods, and the results showed that the marketing efficiency reached the lowest in the third course of the rice crop, which is represented in selling the crop in packages of 1 kg, while it reached its maximum in the first course, which is the sale of bulk rice. It was also found that rice producers have the ability to increase the capacity of the capacitive marketing through the different marketing channels, as it was found that there are significant differences between the different rice paths. And that the producers and marketers of the crops under study can increase marketing efficiency by reducing the retail price. This is done through: 1- Applying contract farming to all agricultural crops. 2- Activating the role of cooperatives to play their role in marketing crops. 3- Providing suitable containers that reduce waste at an appropriate cost. 4- Providing marketing loans with soft interest that help farmers to carry out some marketing operations.