الفهرس 
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Abstract
Tourism destination marketing plays an important role in attracting tourists to destination and creating a various positive images of destination, these images are important for marketing the place as influence people’s perceptions of place and affect their choices and behavior towards this destination Therefore, this study focuses on the Nubia area as a tourism destination and aims to promote the tourism traffic incoming to Nubia area, besides determining the factors that influence visiting tourists to the Nubia area. Moreover, it aims to identify the promotional efforts of travel agencies and both Ministry of Tourism and Antiquities and Egyptian tourism Authority for promoting this area. On the other hand, it detects the different obstacles that the travel agencies, Ministry of Tourism and Antiquities and Egyptian Tourism Authority faced during promoting the Nubia area and working on overcoming them. This research employed a method of the descriptive-analytical methodology. Qualitative and quantitative methodologies were used. A questionnaire based on a quantitative approach was distributed among a random sample of Egyptian and foreign tourists. Moreover, a qualitative technique based on interviews was conducted with two different samples (officials and travel agencies), Statistical Package for Social Science (SPSS, V.22) is used for data input and analysis in the descriptive statistics. The result showed that there are promotional efforts to promote and market the Nubia area by travel agencies in Aswan, but they have to focus on providing more of promotional efforts . This study presented some recommendations for the travel agencies, Ministry of Tourism and Antiquities and Egyptian tourism Authority to promote the incoming tourism in Nubian destination, through using the various tools of promotions.