الفهرس 
The role of glocalization in building audience preferences for international TV programs
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Abstract
This research analyzes the role of glocalization in building audience preferences for international TV programs that exists in local versions of these programs.To figure out this, the researcher analyzed two of the international TV programs and their Arabic versions for several seasons depending on numbers of seasons they were aired through the Arabic channels comparing to their original version. For further explanation, the researcher made interviews with experts in media fields to find out more deep thoughts about the decision-making process. the results showed that Instead of trying a new program for one season and paying millions of dollars as a cost of franchising, we can trust a model of an empty stage, that the content will be oriented automatically through the characters of the program.The implications of this study could be used to reduce the budget of franchising and produce more local programs that are more compatible with the audience