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العنوان
عادات وأنماط استماع الجمهور المصري للإذاعات الحكومية والخاصة :
المؤلف
جميل، تامر السيد طاهر.
هيئة الاعداد
باحث / تامر السيد طاهر جميل
مشرف / محمد معوض إبراهيم
مشرف / سحر‌ مؤنس‌ أحمد‌ علي عيد
مناقش / سامي السعيد ‌النجار
مناقش / ولاء‌ إبراهيم عقاد
الموضوع
الإذاعة - البلاد العربية. وسائل الإعلام. برامج الإذاعة. الإذاعة - جوانب اجتماعية - مصر. وسائل الإعلام - جوانب اجتماعية - مصر.
تاريخ النشر
2022.
عدد الصفحات
مصدر الكترونى (297 صفحة) :
اللغة
العربية
الدرجة
ماجستير
التخصص
العلوم الاجتماعية (متفرقات)
تاريخ الإجازة
1/1/2022
مكان الإجازة
جامعة المنصورة - كلية الآداب - قسم الإعلام
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

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from 297

المستخلص

With the flow of the repercussions of the contemporary media revolution, private radio stations began to compete with government radios, which were unique in the arena, which puts the burden on government radios in pursuing these growing and successive developments in the field of communication, which private radios exploit and in line with their new characteristics, which added a new dimension to the customs of The patterns of exposure to these radio stations, the multiplicity of options in programs and issues, and the greater interaction of listeners in formulating the media messages presented to them, determining the appropriate format for them, and the appropriate time for radio, all of which contributed to the increasing dependence of the Egyptian public of listeners on radio stations of all kinds. and specializations recently. the study Problem: Hence, the study problem is summarized in what are the public’s listening habits and patterns for governmental and private radio stations, and what are the types of effects (cognitive – emotional – behavioral) achieved by the Egyptian public’s dependence on public and private radio stations. The researcher tried to answer several questions, including: 1-What are the governmental and private radio stations that the audience in the study sample prefer to listen to? 2-What are the Egyptian public’s listening habits and patterns for governmental and private radio stations? 3-What is the impact of the emergence of various other means on the percentage of listening to public and private radios? 4-To what extent does the audience, the study sample, depend on radio stations to obtain information? 5-What are the effects (cognitive - emotional - behavioral) resulting from the exposure of the study sample to governmental and private radio stations? Theoretical framework of the study: The study relied on the compatibility between the two theories of Dependence on the media, and Uses and Gratifications, to monitor the habits and patterns of audience listening to government and private radios, and to measure the effects of this exposure (cognitive, emotional, and behavioral). Type and method of the study: The study belonged to descriptive studies aimed at studying the reality of events, phenomena and opinions, analyzing and interpreting them in order to reach conclusions that represent an understanding of the present aimed at guiding the future. Egyptian public and private radio stations to identify the differences and similarities between the respondents’ attitudes towards them with regard to the patterns and habits of exposure to them, the types of preferred programs, and the methods of participation in them. Study population and sample:The study population is represented in the Egyptian public with its different demographic characteristics (gender - age - place of residence - educational level - profession - socio-economic level) in various governorates. For the application of an electronic survey newspaper, consisting of (400) individual males and females. The most important results of the study: • Radio (The Noble Qur’an) ranked first among the governmental radio stations that the study sample of the general public preferred to listen to by (56.5%), while (Nogoum FM) radio came first among the private radio stations that the study sample preferred to listen to by (46.75%). • The majority of the study sample came from the general public who listen to governmental and private radio stations “on their own” by 60% for government radios, 81.25% for private radios, and “at home” by 61.5% for government radios, and 56.25% for radio stations Private radio stations and “On Fridays” by 54.25% for government radios, 43.75% for private radios, and “via the radio” 48.3% for government radio stations, and 35.5 percent for private radio stations. • The morning period (before 12 noon) was the most listening period for government radios by 31.5% of the respondents, while the evening period (5 pm - 10 pm) was the most listening period for private radios by 15.25%. • The results showed the relative superiority in changing listening habits of private radios over those of government radios after the emergence of modern means of communication, with a rate of 71.5% for the former, compared to 68% for the latter. • The results revealed a slight relative superiority in the decrease in the percentage of listening to governmental radio stations over private ones after the emergence of modern means of communication, with a percentage of 72.5% for the former compared to 69.5% for the second. • The results showed the superiority of government radios over private radios in terms of the audience’s dependence on the content of the programs they listen to in radio stations as a source of information, as government radios came with a mean of (2,1025), compared to a mean of (2,0200) for private radios. • The cognitive effects ranked first out of the total effects resulting from the respondents’ dependence on the programs of both governmental and private radio stations, with a total arithmetic mean of 2,3495 for government radios, compared to a total arithmetic mean of 2,4045 for private radios, followed by emotional effects in the second rank with a total of An arithmetic mean of 2,1525 against a sum of an arithmetic mean of 2,2270 for private radios, while the behavioral effects ranked third and last with a sum of 1,9221, compared to a total of 2,0113 for private radios. • It was found that there is a statistically significant correlation between the exposure to public and private radios and each of the (cognitive, emotional, and behavioral) effects resulting from the study sample’s exposure to these radios. • It was found that there is a statistically significant correlation between the extent of confidence in the information provided by government and private radio stations and each of the (cognitive, emotional and behavioral) effects resulting from the exposure of the study sample to these radio stations. • It was found that there are statistically significant differences between the listening habits and patterns of governmental and private radio stations and the demographic variables of the study sample respondents.