الفهرس | Only 14 pages are availabe for public view |
Abstract This current study aimed to assess the quality of hotels’ websites and explore the effects of hotels’ website quality dimensions on customers’ e-satisfaction in hotels. A quantitative method was used to collect the data. The questionnaire of the study was directed to the guests of four and five-star hotels in Hurghada, Egypt. SPSS V. 25 was used to analyze the data. A Linear regression analysis was used to test the hypotheses of the study. The findings of this study revealed that hotels’ website informational content (β = 0.760, Sig. = 0.000), hotels’ website design (β = 0.783, Sig. = 0.000), ease of use (β = 0.758, Sig. = 0.000), interactivity (β = 0.796, Sig. = 0.000), marketing image (β = 0.879, Sig. = 0.000), and online processes (β = 0.740, Sig. = 0.000) had a significant effect on customers’ E-satisfaction. The results of current study also revealed that there were no statistically significant differences between males and females or between four-star and five-star hotels regarding to hotels’ websites quality. There were statistically significant differences between respondents regarding age with respect to ease of use and regarding nationality with respect to informational content, design and interactivity. The implication of these findings for the industry and future research are being deliberated as well. The current study recommended that hotel managers should exert more efforts to improve the quality of their websites. As well as, the hoteliers should facilitate the experience of virtual tours through the hotel’s website. |