الفهرس 
Chapter One Study FrameworkOnly 14 pages are availabe for public view
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Abstract
Over the past years, organizations focused on achieving
competitive advantage through the integration of all practices in the
organization. Using the value chain practices is one of the modern
approaches that help the organization to improve its competitive
advantage through improving marketing practices(4ps), and production
practices (product’s features).
The problem of this study was summarized as follows: “There is
instability or ineffectiveness of food industry organizations’ competitive
advantage” which can be traced back to the lack of awareness of the
importance of value chain practices or the inability to use value chain
activities. Thus, using the value chain practices in these organizations can
solve this problem and fulfill the goal of competitive advantage for these
Egyptian organizations.
The main objectives of this study were studying the relationship
between marketing practices and production practices as the selected
practices of the value chain and achieving competitive advantage for
organizations.
Finding, the type and strength of the relationship between the value
chain practices and organizations’ competitive advantages.
Formulate a program including policies and activities to create a value
chain system to manage Egyptian food industry organizations subsector.