الفهرس 
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Abstract
After discussing the findings of the research and testing the hypothesis of the study, the conclusion was extracted and several recommendations were suggested.
4.1 Conclusion
Service industry is one the most important sectors in today’s economy. In this era of globalization, people are seeking quality from what they get and firms are more in tune with their customers and trying to give best services in order to stay competitive in the challenging environment. Service quality as an important tool enabling organizations to differentiate themselves in a very challenging environment. This argument also holds true in the tourism industry, where deregulations and intense competition are forcing the service providers to improve their service quality in order
to satisfy their customers. The study aims to measure the tourism service quality and its effect on tourist’s satisfaction in the Red Sea Coast. the study measured tourism service (including four tourism services: Airline
Transportation, Ground Transportation, Accommodation/catering services and Optional Tours). Moreover, it aims to give ideas to develop the level of tourism service quality in the Red Sea Coast through the recommendations which directed to Ministry of Tourism and Antiquities, faculties and institutes of tourism and hotels Red Sea and South Sinai Governorates. Four research hypotheses were put. Questionnaire form was created and directed to a sample of Egyptian and foreign tourists in four coastal destinations i.e. Hurghada, Marsa Alam, Sharm El-Sheikh and Dahab. Additionally, an interview was adopted and conducted with a sample of travel agencies managers in the four tested cities. The study pointed to a number of results
with respect to measure the tourism services quality in the Red Sea and
how to raise the level of quality in the investigated cities. The points of the conclusion can be presented in the following:
1. Egyptian and international tourists are satisfied with the quality of air transportation services. They are highly satisfied with aircraft modernity followed by lighting and air temperature on the aircraft.
2. The quality of air transportation services has a positive effect on tourist’s satisfaction for both tourist’s sample(Egyptian/foreign
3. All the respondents (Egyptian/foreign) are satisfied with the level of ground transportation services. Egyptians are highly satisfied with modernity of the vehicles while foreign are much satisfied with the tour leader performance.
4. There are some deficiencies in the application of social distance and arrival/departure times in addition to some organizational deficiencies and inadequate infrastructure.
5. Egyptian and foreign tourists are satisfied with the quality of
accommodation/catering services. They are highly satisfied with cleanliness and attractiveness environment in their hotels followed by rooms cleanliness. Travel agencies representative who called hotel leader
or hotel guide is responsible for any deficiencies facing tourists during their accommodation.
6. The quality accommodation/catering services has a positive effect on tourist’s satisfaction for both tourist’s sample(Egyptian/foreign).
7. Egyptian and international tourists are satisfied with the optional tours quality. They are highly satisfied with modernity and attractiveness ways in selling optional tours. There are some deficiencies during implementation of optional tours i.e., some tourists are not punctual; some
others are trouble makers or not adhering to the precautionary measures against the novel coronavirus especially in the sea.
8. The quality optional tours services have a positive effect on tourist’s satisfaction for both tourist’s sample (Egyptians and foreigners).
9. Travel agencies in the Red Sea Coast suffers from illegal agencies which sell the optional tours with low prices and low level of quality.
10. Optional tours can be excellent solution to increase the revenue of Egyptian travel agencies. Therefore, Travel agencies try to improve their product and collaborate with partners to satisfy consumers’ needs.
11. There is a slight difference between the overall satisfaction degree of Egyptian and international tourists regarding the tested tourist services (air transportation, ground transportation, accommodation/catering services and optional tours).
4.2 Recommendations of The Study
To improve tourism services quality and satisfy tourists in the Egyptian Red Sea destinations, the following recommendations are suggested. Some of them are directed to the Red Sea and South Sinai Governorates and others are directed to the responsible managers of the Ministry of Tourism and Antiquities as well as travel agencies’ managers.
Moreover, some recommendations are directed to the different faculties and institutes of tourism and hotels to enhance the qualifications of their graduates.
1. Recommendations Directed to the Ministry of Tourism and Antiquities Precautionary measures hotels and tourist attractions have to monitoring and controlling.
Illegal agency should be prevented from selling optional tours without licenses’.
The work between foreign tour operators and Egyptian travel agencies needs to be organized by giving the agencies all the freedom to arrange the optional tours.
It is important to arrange training programs directed to travel agencies employees to enhance their knowledge and create responsible behavior to preserve the natural environment.
2. Recommendations Directed to Travel Agencies As a result of universal interest of the quality, travel agencies have
to create a special department for quality control.
It is important to agencies to determine a suitable tourist’s number with tour leader.
Focusing on the strategy of increasing the tourists base by retaining the old tourists, which will reduce their expenditure on marketing.
It is better to develop its service with high quality at a reasonable price in order to help it to complete and maintain tourists.
It is essential that seeking to improve high quality levels through attention to all dimensions of quality, and the study also stressed the urgent need for attention to these dimensions.
Quickness of response to complaints and solving problems.
It is important to focus its management policy on service quality and raise the level of employees through training courses, especially those related to dealing with customers.
Delivering services as promised and occasionally, when the services delivered fall short of expectations, effort should be made to immediately restore any service failure and sincere apologies should be offered to the customers with a genuine commitment to prevent the reoccurrence of such service hiccups.
It is better to recognize the changing needs and expectations of tourists; hence, customer surveys should be periodically conducted to generate three types of service performance reports: monthly update, quarterly performance review, and an annual performance report.
Diversity the programs and offers in order to help the tourists for reaching his requirements.
3. Recommendations Directed Tourism Administration Office in the Red Sea and South Sinai Governorates
Tourism Administration Office have to pay attention to infrastructural development by providing good roads and other facilities.
It is essential that providing co-operation plans with the ministry of
environment to keep the natural environment from damaged.
4. Recommendations Related to Faculties/Institutes of tourism and hotels
It is better to implement training courses to raise qualifications of graduates from faculties/institutes of tourism and hotels to meet requirements of the tourism sector.
It is important to arrange training programs and workshops on cultural differences and how to avoid misunderstanding and conflict between employees and tourists.