الفهرس 
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Abstract
Aim and objectives of the study
This study aims to measure the relationship between hotels sales situation
and guest feedback through online communication tools. This study aim
was achieved by fulfilling three objectives:
• To undertake a review of literature on different online
communication tools used by hotels.
• To identify the most important online communication tools by
developing and distributing a questionnaire form among hotels‘
guests and conduct interviews with hotel directors of sales and sales
managers.
• To set recommendations in order to maximize hotels revenues
through the posit
ive effect of online communication tools.
Primary sources :
Quantitative and qualitative approaches will be used to address the
objectives of the study, as follows:
Conducting interviews with directors of sales and managers in hotels
in order to identify the most important online communication tools
used and to collect statistics.
Developing and distributing a questionnaire among the guests in
order to measure how could online reviews affect guest‘s choice.
Recommendations
Generating revenues is largely a matter of common sense and daily
management practice. Simply requires managers to focus more on the new
trends of generating and maximizing revenues. This study suggested
recommendations to the managers in an attempt to maximize the positive
effect of online communication tools on their hotels sales:
Hotels managers should invest more in some tools like Hotel
websites, booking websites, social media, eWOM, SMS and MMS,
mobile applications, membership cards according to guests‘
preferences.
Hotels managers should invest less in some tools like E-Mailing,
online discussion forums, located-based services and video sharing
& YouTube according to guests‘ preferences.
According to guests online communications tools are easy to be used
and they are affecting guest‘s travel decision; therefore these should
be taken into consideration while designing a tool of online
communication.
The online communication tools should be always up to date and
informative in order to satisfy guests‘ needs.