الفهرس 
الفصل الأول ( الإطار العام للبحثيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Sport has become a social, cultural and cultural phenomenon that was and still reflects development, sophistication and values in societies and countries and is one of the most important pillars of comprehensive development in it because it is concerned with human development, intellect and body. It requires a lot of financial expenses and sports equipment and equipment, so the idea of marketing came in the sports field.
The sports field is not the field that is far from the rest of the other fields, it is an important field and must be taken care of fully, but within the framework of the available capabilities and this is the starting point, as what is available from the capabilities does not meet the requirements in the framework of the proposed and ambitious goals
Samir Abdel Hamid Ali (1999 AD) states that marketing is an activity within our daily life, as it is found in all the products and services that we consume, whether the goal behind them is profit or distribution, it is not limited to companies that provide products, but also includes bodies that provide services such as unions And social and sports clubs and others
Saad Ahmed Shalaby (2006 AD) states that sports marketing is one of the unique aspects of marketing, as sport is not like any of the other products that consumers buy, it is consumed very quickly and once produced, it also requires positive interaction between producers and consumers, sport is a finished commodity that the consumer does not give to them Any guarantees for his satisfaction with her, and its quality is subject to the self-assessment of individuals, as sports pundits may unanimously agree that a particular player is the best player in the season, while sports channels see that there is another player better than him. As for individuals who have sports experience, they cannot predict the results due to the changing nature of the activity, the instability of matches and the uncertainty surrounding the results and the inability to control the inputs and outputs of the event. That is why sports marketing men face the unique challenges dictated by the nature of work in sports marketing.
Sports marketing has emerged, which is considered one of the most important pillars of sports practice and the renaissance of sport in different countries, especially in developing countries that need this new field, which is sports marketing for its sporting renaissance, where sport has become one of the largest commercial businesses, as it is an area for marketing tools, products and sports championships. It is also in developed countries that have an important and prominent role in the areas of investment and material profit.
Research problem:
Revenues, subsidies and donations for the branches of individual sports federations in Beni Suef Governorate have become incompatible with the proposed ambitious plans and this has led to a decline in the activity of many branches of individual sports federations within the governorate, which in turn has caused the deterioration of the technical level of some individual sports within the governorate, where the researcher observed through the reference survey and survey The principled opinions of some experts and workers in the competent administrative authority (Directorate of Youth and Sports, Beni Suef Governorate), that the governorate includes 14 branches of federations, including 3 branches of collective sports, namely (football, handball, and volleyball) and 11 branches of individual sports federations (boxing, wrestling Weightlifting, athletics, karate, table tennis, bodybuilding, cycling, badminton, congo fu, speedball), and although Beni Suef Governorate includes this number of union branches, only a few of these branches are observed His activity was through the achievements of his players and the recorded clubs that have the capabilities, tools and sports equipment, and he was among the most prominent and most active branches (boxing, sucking Ra, Karate, Weightlifting, Table Tennis, Kongo Fu, Athletics).
Upon reviewing the financial subsidies provided by the competent administrative authority to these branches It turned out that these administrative subsidies are not sufficient to achieve the desired goals from the branches of the federations, and they are contributing to the publication and development of the game and the establishment of tournaments and competitions and raising the technical level of members, therefore these branches must search for new financial resources and revenues to achieve their goals and not rely on government subsidies, and this is what they seek The state under Law No. (71) of (2017), which encourages investment and marketing to increase the revenues of the sports authority, by setting internal implementation plans and being guided by the regulations and laws of sports organizations and their approval by the authority’s board of directors.
This prompted the researcher to try to reach a proposed marketing plan, to increase self-financing (revenue) and private financing (donations) and dispense with government funding (subsidies), which in turn will contribute to achieving the goal of establishing sports union branches in different governorates, and reduce the burden on the government, Conducting a survey study entitled ”A proposed marketing plan for the branches of the individual sports federations in Beni Suef Governorate”
Research Objectives: This research aims to: -
1. Knowing the current reality of sports marketing in the branches of the individual sports federations in Beni Suef Governorate.
2. Developing a proposed marketing plan for the branches of the individual sports federations in Beni Suef Governorate.
Research questions: This research attempts to answer the following questions: -
1. What is the reality of sports marketing currently in the branches of individual sports federations in Beni Suef Governorate?
2. What are the dimensions of the proposed marketing plan for the branches of the individual sports federations in Beni Suef Governorate?
Research Methodology:
The researcher used the descriptive approach (the method of survey studies) with his steps and procedures to suit his achievement of the research objectives.
Research Society and Sample:
The research community includes (12) branches of individual sports federations in Beni Suef Governorate (boxing, wrestling, Congo-fu, karate, degrees, athletics, table tennis, badminton, weightlifting, bodybuilding, speedball, strength).
The researcher applied the study to a sample chosen in a stratified random manner from among the research community, where the research sample includes seven branches, which are branches of individual sports federations whose activities and plan are recorded for the current year until 2021 AD (boxing, wrestling, table tennis, weightlifting, karate, kongfu, Athletics)
Data collection tools:
1. Analysis of documents and studies.
2. The questionnaire.
Research findings:
1. There are budgets, but they are not enough for the needs of the branches.
2. The lack of mutual cooperation between clubs and federations to increase self-financing.
3. There is no activation of the mechanisms for attracting businessmen and investors to contribute in financing the branches, and consequently the lack of awareness of businessmen and investors of the role of the branches of federations in spreading the game and organizing it within its geographical scope.
4. There are no joint activities between factories and companies, due to the weak capabilities and the lack of tools and stadiums.
5. There are no co-financing sources that contribute to the financing of the branches.
6. Private financing is scarce for federations.
7. Union branches do not organize marketing campaigns to attract the beneficiaries of them from bad individuals or bodies.
8. Government support is not commensurate with the size of the branches ’expenditures.
9. The possibilities available inside the branches do not allow the holding of parties and theaters for self-financing.
Research recommendations:
1. The need for mutual cooperation between clubs and federations to increase self-financing through the establishment of competitions, seminars and camps.
2. Working to activate mechanisms for attracting businessmen and investors through educational seminars and marketing and advertising campaigns in order to contribute to financing the branches.
3. The necessity of providing the tools, playgrounds and legal halls for each branch.
4. The necessity of having capabilities inside the branches that allow holding parties and theaters to be used in marketing the branch to increase self-financing.
5. The necessity of having a responsible person responsible for marketing and investment in the federations branches.The necessity of holding training courses to sharpen the administrative skills of administrative leaders, especially in the areas of marketing and investment.
7. The need to allocate adequate government support to the branches.