الفهرس 
مٌستخلص اٌلدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
- The researchers conducted a field study on a simple sample of 525 bank customers by 175 from the governorate of the small governorates bank (Cairo governorate, Minya governorate, Dakahlia governorate). A total of 49 errors were excluded. - The researcher analyzed the content of the websites of the banks. - World Bank sample (National Bank of Egypt), Private bank (Bank of Alexandria), International bank (Commercial International Bank CIB). General results of the study: 1. The customer deal with the bank 3 years ago for less than five years came in first place with 29.8% followed by second place with less than 3 years of dealings with the bank for 25 years. In general, most of the sample showed that they have been dealing with the bank since 5 years and less. 2. The employer handled 43.1% of the Bank’s customers, since most of the salaries are now disbursed electronically through banks everywhere, followed by the nomination of some family and friends to deal with the bank by 27.9%. In the last place came the press and television ads by 8.8%.3. The customers of each of the three banks differed in determining the reasons for selecting a particular bank to deal with. The customers of the National Bank of Egypt believe that the bank enjoys a good reputation with 43.1% in the first place, followed by customer confidence in the accuracy of banking transactions by 28.1% Commercial Bank International and Bank of Alexandria customers agreed on the reasons for the bank’s choice to deal with it. However, the customer confidence in the accuracy of banking transactions was 36.9% and 26.4% respectively, followed by the bank’s 30% and 25.2% then came in third place because some customer acquaintances they worked in these banks by 17.5% and 20.2%.4. The means used by the bank to communicate with its customers show a difference between the three banks. The sample of the study is that NBK uses SMS in the first place. Commercial International Bank and Bank of Alexandria have relied on telephone communication in their communication with customers.