الفهرس 
CHAPTER ONE: INTRODUCTIONOnly 14 pages are availabe for public view
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Abstract
Corporate engagement in sport sponsorships and companies expenditures assigned to these sponsorships have become vital. Few studies have tackled all the main expected outcomes of the sponsorship and the relationships among these factors. Moreover, literature investigating the effects of sport domain involvement and team attachment on these various factors has been limited. This study attempts to extend the sport sponsorship knowledge through examining the effect of sport domain involvement on team attachment, the direct and indirect effects of both sport domain involvement and team attachment on factors pertaining to the effectiveness of sport sponsorship and the relationships among these varaibles. 600 questionnaires were distrubted and 444 valid ones were collected from football fans and the researcher relied on structural equation modeling technique to analyze the data. Results indicate that sport domain involvement has poisitve direct effects on team attachment and sponsor corporate image and indirect effects on sposor recall, sponsor recognition and purchase intentions. Team attachment have positive direct effects on sposor recall, sponsor recognition, sponsor corporate image and purchase intentions. The effects of both sponsor recall and recognition on sponsor corporate image are not significant. Sponsor recall has a signiticant negative effect on purchase intentions. On the contrary, the positive effect of sponsor recognition on purchase intentions is supported. Finally, sponsor corporate image has a significant positive effect on purchase intentions.
I would like to acknowledge everyone who has assisted me throughout my master thesis. First and foremost, I would like to express my deepest appreciation and sincere gratitude to my supervisor Professor Dr. Alaa El Gharbawy for his continuous support, patience, motivation, enthusiasm, and immense knowledge that enrich this research. His guidance helped me in all times of the research and writing of this thesis. My sincere gratitude and thanks also goes to my supervisor Professor Dr. Mohamed Abd El Azim for encouraging my thesis. His patience, guidance, valuable feedback and insightful comments helped me throughout this research.
My special appreciation and indebtedness goes to my thesis committee: Professor Dr. Nadia Elaref, Professor of marketing, Faculty of Commerce, Alexandria University and Professor Dr. Wael Kortam, Professor of marketing, Head of Business Administration Department, Faculty of Commerce, Cairo University for agreeing to participate in the discussion committee, despite their busy schedules. It is quite an honor to learn from their expertise and valuable comments that enrich my research.
Profound gratitude goes to all my professors in the Faculty of Commerce, Alexandria University who helped me throughout my academic life. I am also grateful to my dear colleagues who helped and supported me throughout my thesis. Most importantly, none of this could have happened without my beloved family as words alone cannot express my profound gratitude for their patience, support and faith in me throughout my whole life. Their advice, prayers and encouragement illuminate my way through good and hard times of my life. Finally I would like to thank all those who have helped me during my research and they will always be remembered.