الفهرس 
Chapter one: IntroductionOnly 14 pages are availabe for public view
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Abstract
This study ” studying the misleading marketing practices in Egyptian hotels” aims to explore the meaning and types of misleading marketing practices in hotels, marketing ethics and the effects of misleading marketing on customer’s purchasing decision. A quantitative method was used to collect the required data. The sample consists of Luxor and Aswan five, four and three star hotels guests. Three hundred forms were distributed. SPSS V. 16.0 was used to analyze data, and statistical analysis included Cronbach’s alpha T-Test, Analysis of Variance (ANOVA), Multi comparisons (LSD) and multiple regression analysis. The findings showed that the customer behavioral intention which include in the research (purchasing decision, sharing the negative experience on social media and spreading the experience with friends) had positive correlation with the misleading marketing. The customer behavioral intention had positive weak correlation with the demographics variables.