الفهرس 
الأهمية العلميةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Media plays an important role in different life aspects; it affects the political,
economic and social life. There is a strong bond between media and politics,
as media, specifically television, helps in the revival of the political participation
among citizens and political institutions through different TV programs.
It’s important to conduct a study about political comedy programs to recognize
its important characteristics, functions and the way it deals with political issues,
and to know the role that it plays in providing the general political knowledge
for youth.
This study is applying (Seeking of Information Theory) which assume that the
selective exposure of individuals to media messages make them choose the
information that support their current thoughts. It’s worth mentioning that many
studies attempted to test this hypothesis.
The study depends on the Survey method, including its two aspects
(Descriptive and Analytical) and the Study sample belongs to Purpose Sample
and includes 400 individual of the Egyptian youth, (18-30) years old, from
governorate of Great Cairo (Cairo, Giza, and Qalubia).
The Study conducted on content analysis of the third and the last season of
”EL Barnameg” with Bassem Youssef, The fifth and sixth season of ”Bani Adam
Show with Ahmed Adam”.
”EL Barnameg” program was on the top of the Political Comedy Programs the
youth used to follow the most regularly, while ”Bani Adam Show” came in the
second place because majority of the respondents said that they watch these
programs, and they watched these programs with their families, friends, or
coworkers, as a habit. Results also bring out that most of respondents actually
changed their minds about many of the political issues and figures after
watching these programs. This shows that these programs can play a great
role in affecting audience’s opinions.
b
The content analysis reveals that the most artistic templates used in the
Political Comedy Programs are the ”direct speech” and ”stand-up comedy”
templates and the language is the intellectuals’ slang. Visual and audio factors
appear more clearly in ”ElBernameg” show than ”Bani Adam Show” Show. Also
appealing factors used in ”ElBernameg” show are more diversified comparing to
”Bani Adam Show”. The researcher found out that ”Bassem Yousef” used in his
show mix of an assistant crew, accessories, and different visual and audio
factors, while ”Bani Adam Show” relied mainly on its presenter ”Ahmed Adam”
without any other appealing factors.
The main advantages that appeared are the way these shows contributed to
make the audience recognize the most current important political events, while
the disadvantages were the use of inappropriate words, presentation of the
negatives in the society without offering solutions.
The presidential elections were the most topics covered in the shows, while
mass media communicators and the politicians were the most people appeared
on shows.