الفهرس 
English CoverOnly 14 pages are availabe for public view
 |  | from | 172 |  |  |
| | | from | 172 | | |
Abstract
This study represent one of the earliest to be done in the field of political marketing in Egypt it investigates the Egyptian voter behavior during the 2012 presidential elections while considering the use of Facebook as a source of political information four cognitive domains that were assumed to guide the voter behavior including issues and policies , social imagery , candidate image and personal events were tested as well as three factors to the use of Facebook as a source of political information including perceived benefits.