الفهرس 
English CoverOnly 14 pages are availabe for public view
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Abstract
The Internet is a quite unique shopping channel, since it allows interaction with consumers and offers them a unique shopping experience unlike the traditional one (Eroglu et al. 2003; Sharma & Sheth 2004). The interest in electronic commerce has been fuelled by the potential size of the world-wide online market, resulting from an exponential growth of Internet adoption (Brengman & Geuens, 2002). According to a recent global survey conducted by The Nielsen Company, over 85 percent of the world’s online population has used the Internet to make a purchase, up 40 percent from two years ago, and more than half of Internet users are regular online shoppers, making online purchases at least once a month, therefore, it is imperative for marketers to develop a better understanding of internet surfers and shoppers (Donthu & Garcia, 1999). The world’s slowest adopters come from Middle East/Africa & Pakistan (MEAP), where 47 percent of the online population has never made a purchase over the Internet, [Nilsen, 2010). Individuals aged from 16 to 54 years are 59% of Egypt’s population and 94% of the country’s Internet users. Individuals aged from 55 to 74 years constitute 8.15% of the population and only 5.8% of the country’s Internet users. The most popular Egyptian Websites that use virtual marketing as their major promotion tool are altawfir.com, aswak.corn, otlob.com , egyptecommerce.com (which is devoted for making trade or business with Egypt), elmosky.com (specialized in wholesale via the intern et or telephone for the Egyptian market), wasfasahla.com (El Gazzar, 2009). Books are still the most popular purchases online (29%) across MEAP, followed by Airline tickets (24%) and Electronic Equipment (23%) (Nilsen, 2010). Although, according to another study conducted on Middle East & North Africa internet users, airline tickets is number one in the top ten online purchased products (effective measure/ Spot on PR, 2010). In this study our focus would be on airline tickets.