الفهرس 
قائمة المحتوياتيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
This study aims to identify the relationship between the service dominant logic and customer loyalty using path analysis method to measure the direct and indirect relations of the principles of service dominant logic on customer loyalty. Depending on the data obtained from the questionnaire, which was conducted on a representative sample of Fast Food Restaurants customers in Mansoura (sample = 384). The study found a significant positive effect of the relationship between the Principle of service is the fundamental unit of exchange and (Indirect exchange-goods a mechanism for the distribution of service -operant source of resources to competition - the service economy - the integration of resources). Also, found a significant positive effect of the relationship between the value determined by the customer – Principle and (customer is co-creation of value - the value of proposals - oriented customer relations). In addition, The study found a significant effect of the relationship between the Principles of the service dominant logic on the customer loyalty.