الفهرس 
فھرست المحتوياتيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Problem of the study:
This study aims to describe, identify and analyze the role of public
relations in the political parties propaganda, by identifying the means
and methods which used by public relations in marketing for political
parties, as well as to identified the sources of antagonistic campaigns,
and how public relations anti-strategies in face, and finally to discover to
what extent PR parties administration take advantage of modern
technology in its advertising campaigns.
Objectives:
Study main objective is:
Recognize the role of public relations in marketing for political parties,
through:
Identify The parties ability ( as a sample of the study ) to achieve
the basic functions of public relations in the publicity of the
parties on their websites.
Identify the means and techniques of propaganda used by the
parties public relations practitioner when addressing internal and
external. audiences
Identify the most audiences categories targeted by PR
practitioner campaigns.
Monitoring means , methods and sources of anti- propaganda
campaigns which facing PR practitioner in parties.
Methodology:
This study used the descriptive research approach through the survey
sample , in addion the comparative method.
The study sample:
Study focused on five parties;
Liberal Egyptians Party, The Egyptian Socialist Party, The Nour Party,
Egyptian Social Democratic Party, the Constitution Party, the researcher
had applied a quesonnaire on 73 public relaons praconer of
parties, as well as study analyzed parties websites .
Conclusion
PR practitioner concern with the party image.
political parties take in consideration providing the public with all
necessary information and clarifications, as well as take reform
actions in case of capture in mistakes, hence apologize for those
mistakes.
Parties become more vulnerability for anti-propaganda
campaigns, specially from parties and media.