الفهرس 
الفصل الاول : الاطار العام للدراسةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The primary purpose of this research is todetermine the kind of relationship between the dimensions of Brand Equity and customer satisfaction from the perspective of the research community using phased model to measure the Brand Equity, and was dependence on data that have been obtained through the survey was conducted on a representative sample from the customers of Colleges of Business Administration in Egypt (the sample size for students 382, faculty members 254, and the officials in business organizations 384).
This study found a significant positive effect to perceived quality of the brand, brand judgment, brand trust and relationship commitment as a dimensions for brand equity on customer satisfaction, and there is no significant effect for brand awareness, brand image and brand feeling as a dimensions for brand equity on customer satisfaction. Brand equity is one of the most important concepts in businesspractice as well as in academic research. This is becausesuccessful brands can allow marketers to gain competitiveadvantage, FurthermoreBranding plays a special role in service firmsbecause strong brands increase trust in intangible products (Kim et al., 2008).
The variety of studies that are interested in studying the Brand equity in the review of the concept and methods of measurement andthe researcher did not find general agreement on the a standardized concept of the Brand equity or even specific components or dimensions agreed by researchers in this field to measure and managementBrand equity (kartono&rao, 2005). The process of accessand maintaining Customer Satisfaction is one of the main challenges facing the contemporary management in the world of service industry and in the same time is a primary key to success in the competitivebattle market and customer retention (Su, 2004).
Thereforeresearcher in this study tryto identify the shape of the relationship between the dimensions of brand equity and customer satisfaction in the Egyptian universities, in an effort to develop a clear vision of that relationship, and work on providing brief and specific advice to those responsible for the management of universities in Egypt to help improving it. The main results of the Study can be represented as follows:
1)There are significant differences between the views of each of the customers of the Colleges of Business Administration in Egypt about brand equity dimensions.
2)There are no significant differences between the views of each of the customers of the Colleges of Business Administration in Egypt about the concept of customer satisfaction.
3)There is no significant effect of brand awareness on customer satisfaction.