الفهرس 
تحديد مفردات العينةيوجد فقط 14 صفحة متاحة للعرض العام
 |  | from | 392 |  |  |
| | | from | 392 | | |
المستخلص
The main aim of the study is : identifying how to achieve goals of E-marketing on the search engine as a tool of it .
The problem of the it revolves around the effect using the Internet on the mass media credibility as a source of information .
The study divided into four sections as coming :
the first section : This Chapter presents : The previous studies , the importance of the study , its main aim , Its problem , Its questions and hypothesizes , its methodical procedures .
The second section : This chapter illuminates the theorical frame used to explain the effect of the search engines usage as a tool of marketing on achieving goals of the marketing process . It is divided into two topics . The first topic deals with the theorical approach of the Interaction . The second topic with the theory of symbolic interaction .
The third section : This chapter presents the Cognitive frame of the study . It divided into two topics . The first topic deals with E-Marketing . second topic deals with two parts , First talks about search engines . Part two presents Google and Yahoo as tow models of search engines work partly as interactive E-Marketing tools .
The fourth section : This chapter presents the results of field study . It presents the data collected through giving out a questionnaire among the members of the study’s sample . The study’s sample consists of 453 Mansoura , Cairo and south Valley Universities students in the academic year 2012/2013 who use the internet . The the hypothesizes of the study examined and to achieve its results , and some of important results are :
1- The study proved that marketing goals achieved in a high average to the volunteers .
2- The study proved that understanding the behavior of the user is the optimization element that effect the most of the volunteers .
3- There was a statistical relation of association between the Volunteers’ university and scientific specialism ; and achieving goals of the marketing process.