الفهرس 
الفصل الاولOnly 14 pages are availabe for public view
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Abstract
Technological development and the emergence of the Internet in the business environment has led to changes in the nature of the marketing activities of the hotels as well as diversity in the means of communication with customers.
E-marketing is defined as:
The use of modern technology or the Internet in the performance of marketing activities. This study will identify the advantages of the Internet in the marketing process of hotels.
The study consists of five chapters, which are as follows: Chapter one:
Chapter one deals with the general framework of the study as follows: The Introduction, the problem of the study, the study importance, the objectives, hypotheses of the study, and the limits of the study.
Chapter Two: Chapter Two deals with the theoretical background executed through the access to Arabic and foreign references.
Chapter Three:
Chapter Three deals with the field study, carried out through the following:
- the theoretical background executed through the access to Arabic and foreign references.
- A sample of a number of 5 star hotels in Cairo and Alexandria.
- A questionnaire form presented to hotel guests.
- A personal interview with the Director of marketing and sales.
Chapter Four:
Chapter Four illustrates Analysis of the results of questionnaire for guests, and marketing managers, as follows:
- The whole sample of the study has a website on the internet.
- A lot of hotels counts the number of online registration.
- The majority of the problems that occur after the completion of the registration process are not related to the use of the site, but problems usually occur as a result changing of the clients’ views, such as changing the type of rooms.
- Hotels applied e-mail as a vital means of communication,; discussing via e-mail all registration issues, and all these operations take place without any commitment to pay costs.
- Some hotels have established a part from management marketing department, that is called (management of integrated marketing communications), this department uses the latest technology that is done through Internet marketing and customer contact.
- The use of the Internet has a significant impact on the occupancy rate of these hotels.
Chapter Five Chapter Five deals with the summary and the most important recommendations for the hotel establishments as follows:
To benefit as much as possible of the facilities offered by the Internet.
Trying to anticipate the circumstances faced by customers when they enter the website of the entity and work to overcome such weakness is the level of performance of the site of the problems faced by the inmates when they enter the website for some facilities so you must develop solutions to overcome this problem.
Update the display site’s electronic facility permanently without waiting for services and new offers by originate.
Visualize a long-term development of the website of the facility and supporting e-marketing.
Using the best systems of safety and protection to maintain the customer data.
Spread awareness among employees of the importance of the use of e-marketing.